Package Design


No perspective is complete.


The GoaL: Create a compelling package design that redefines a product.



The Details

Research and develop a package for a new or existing product, redefining it to tailor to a specific audience with the goal of making the packaging as valuable as the product to the user experience.

This project was in partnership with Abby Klenda, Audrey Peters, and Zack Musselman. This project was intensely collaborative, though I will focus on my contributions here as much as possible. 

Project time: 8 weeks

The Process


 RESEARCH 




What is the future
of birth control?


This is the question my group decided to answer with a package design concept. We decided to measure the success of our product by 3 axes: Communication, Empathy, and Ergonomics

Audience


Benchmarking



 EXPLORATION 



Brand Ideation

If the question was the future of birth control, our answer was that the future is choice. In our case, we decided to highlight the choice of becoming educated about your own body, and empowering yourself by championing your decision. There may be a spectrum of birth control products, but we wanted ours to be crystal clear.

Field inquiries led us to the conclusion that birth control is often part of a routine, and many women display their pills alongside other daily rituals, such as a jewelry stand or in the bathroom.


After revisiting the moodboard, we focused on the visual effect of iridesence as a symbol of softness, inclusivity, and style. This came from packaging inspiration drawn from makeup and skincare products.


 DESIGN 



Brand Direction







Wordmark 

The name PRISM felt like a strong metaphor for a product that sheds light on an undereducated subject, enlightening the user and empowering them to break free and choose their own path.



We explored plenty of wordmark options to express confidence, but ultimately feedback sessions pushed toward something simple but strong and feminine. 




 CURRENT ITERATION 

 

Brand Identity



Package Design









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