Package Design
No perspective is complete.
The GoaL: Create a compelling package design that redefines a product.
The Details
Research and develop a package for a new or existing product, redefining it to tailor to a specific audience with the goal of making the packaging as valuable as the product to the user experience.
This project was in partnership with Abby Klenda, Audrey Peters, and Zack Musselman. This project was intensely collaborative, though I will focus on my contributions here as much as possible.
Project time: 8 weeks
The Process
RESEARCH
What is the future
of birth control?
Audience
Benchmarking
EXPLORATION
Brand Ideation
If the question was the future of birth control, our answer was that the future is choice. In our case, we decided to highlight the choice of becoming educated about your own body, and empowering yourself by championing your decision. There may be a spectrum of birth control products, but we wanted ours to be crystal clear.
Field inquiries led us to the conclusion that birth control is often part of a routine, and many women display their pills alongside other daily rituals, such as a jewelry stand or in the bathroom.
After revisiting the moodboard, we focused on the visual effect of iridesence as a symbol of softness, inclusivity, and style. This came from packaging inspiration drawn from makeup and skincare products.
DESIGN
Brand Direction
Wordmark
The name PRISM felt like a strong metaphor for a product that sheds light on an undereducated subject, enlightening the user and empowering them to break free and choose their own path.
We explored plenty of wordmark options to express confidence, but ultimately feedback sessions pushed toward something simple but strong and feminine.
CURRENT ITERATION
Brand Identity
Package Design
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